Wednesday, May 7, 2008

The Phantom of the Marketing: A Second Look at the New Phantom Logo

There were dispelled rumors on Broadway World about this being the new logo for Andrew Lloyd Webber's Phantom of the Opera when the image appeared at the 20th Anniversary celebration for the Broadway show.

They were dispelled a little too soon.

To me, this image looks like one of the tacky logos MTI licenses for their shows rather than something worthy of a sumptuous Broadway show. Yet, this is now being used to promote the show on tour. In fact, when I saw the logo on the website for the touring venue in my area, I wondered if this was a sign the show had gone non-Equity. I have a feeling it is just a change in the marketing.

Oddly enough, this looks like the logo often seen for the Kopit/Yeston telling of the story. It's an interesting choice for Cameron Mackintosh to make because the original logo is so instantly recognizable. McDonald's sure as heck wouldn't change their golden arches now.

Ugly or not, the show will be sure to sell, though audiences may have to wade through some confusion to figuring it out.

the Broadway Mouth
May 7, 2008

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